About this policy

Signals Advisory is a trading name operated by Bina Joshi.

This Privacy Policy explains how Signals Advisory collects, uses, stores and protects personal information when you visit this website, submit an enquiry or communicate directly with Signals Advisory.

For questions about this policy or how your personal information is handled, please email hello@signalsadvisory.co.

Information we collect

When you submit an enquiry through the website, we may collect:

• Your full name
• Your email address
• Your company
• Your phone number, if you choose to provide it
• Information you include in the “What would you like to explore?” field
• Any subsequent correspondence between you and Signals Advisory

The website and its service providers may also process limited technical information required to operate, secure and protect the website and enquiry form. This may include your IP address, browser or device information, submission time and security or anti-spam signals.

Please do not submit confidential, sensitive or special-category personal information through the enquiry form.

How we use your information

We use personal information to:

• Review and respond to your enquiry
• Understand the commercial priorities or services you wish to explore
• Communicate with you about your enquiry
• Determine whether Signals Advisory may be able to support you
• Maintain appropriate business and enquiry records
• Protect the website and enquiry form from spam, misuse and security threats
• Comply with applicable legal or regulatory obligations
• Establish, exercise or defend legal rights where necessary

We do not use information submitted through the enquiry form to send newsletters or unrelated marketing communications unless you separately request or agree to receive them.

Our lawful basis

Where UK data protection law applies, Signals Advisory generally processes enquiry information because it is necessary to respond to your request and take steps at your request before potentially entering into a business relationship.

We may also process information where necessary for our legitimate interests in responding to enquiries, developing professional relationships, operating and securing the website, maintaining appropriate business records and protecting our legal rights. We consider these interests against the rights and interests of the individuals concerned.

Where processing is required by law, we rely on the relevant legal obligation. Where consent is specifically requested, you may withdraw it at any time.

Required information

Full name, email address, company and information about what you would like to explore are required so that Signals Advisory can understand and respond meaningfully to your enquiry.

You do not have to provide a phone number. However, Signals Advisory may be unable to process the form if the required information is not provided.

How your information is shared

Signals Advisory does not sell your personal information.

Information may be processed by carefully selected service providers where necessary to operate the website, receive form submissions, maintain email communications or protect the service. These currently include:

• Framer, which hosts the website and processes website form submissions
• The email service used to receive and store enquiry communications
• Hosting, infrastructure, security and anti-spam providers used by those services

These providers process information only as needed to provide their services and are subject to their own contractual and data-protection obligations.

Information may also be disclosed where required by law, a court or an authorised regulator, or where reasonably necessary to establish, exercise or defend legal rights.

International processing

Signals Advisory, Framer and other service providers may process personal information in different countries.

Where UK data protection law applies and information is transferred outside the United Kingdom, appropriate safeguards will be used where required. These may include adequacy regulations, approved contractual protections or other lawful transfer mechanisms.

Framer states that it uses appropriate transfer safeguards for processing outside the United Kingdom and European Economic Area.

How long we keep your information

Enquiry information will normally be retained for up to 24 months after the last meaningful contact, unless:

• A business relationship develops
• A longer period is reasonably required for contractual, financial, legal or regulatory purposes
• The information is needed to establish, exercise or defend legal rights
• You ask for deletion and there is no lawful reason to retain it

Information that is no longer required will be deleted or securely anonymised where reasonably practicable.

How we protect your information

Signals Advisory takes reasonable organisational and technical measures to protect personal information from unauthorised access, misuse, alteration, disclosure or loss.

However, no website, email service or internet transmission can be guaranteed to be completely secure. Please avoid sending confidential or sensitive information through the general enquiry form.

Your data-protection rights

Depending on the law that applies and the circumstances, you may have the right to:

• Request access to your personal information
• Ask for inaccurate or incomplete information to be corrected
• Request deletion of your information
• Ask for processing to be restricted
• Object to processing based on legitimate interests
• Request the transfer of certain information
• Withdraw consent where processing relies on consent

These rights are not absolute and may be subject to legal exceptions.

To make a request, email hello@signalsadvisory.co. Signals Advisory may need to request reasonable information to confirm your identity before completing the request.

If UK data protection law applies and you are unhappy with how your information has been handled, you may also complain to the UK Information Commissioner’s Office. Further information is available at ico.org.uk.

Cookies and analytics

The website may use limited cookies or similar technologies that are necessary for security, form functionality and the operation of the website.

Signals Advisory does not currently use Google Analytics, Meta Pixel, HubSpot tracking or other advertising or behavioural analytics technologies on this website.

If non-essential analytics, advertising or marketing technologies are introduced later, this policy and the website’s cookie information will be updated and consent controls will be introduced where required.

Third-party links

The website may contain links to third-party websites. Signals Advisory is not responsible for the privacy practices, security or content of those websites. You should review the relevant third party’s privacy information before providing personal information.

Children

This website and Signals Advisory’s services are intended for business and professional audiences. They are not directed at children, and Signals Advisory does not knowingly collect personal information from children through the enquiry form.

Changes to this policy

This Privacy Policy may be updated when the website, services, legal requirements or information-handling practices change.

The latest version will always be displayed on this page with its effective date.

Contact

Signals Advisory is a trading name operated by Bina Joshi.

For privacy questions or requests, email:

hello@signalsadvisory.co